LRTCITY.COM - LRT City property brand owned by PT Adhi Commuter Properti (ACP) introduced its new tagline Connecting Life replacing its old tagline It's about quality time.
The new tagline was introduced to build LRT City brand awareness as a connected residence, both in mobility and also contribute in connecting the lives of its residents. Marketing Director of PT Adhi Commuter Properti (LRT City) Indra Syahruzza explained the essence of Connecting Life is in the word connecting.
The common problems faced by residents in an apartment are social limitations between residents and difficult access to various facilities so that residents cannot build connections. There are also reasons where social limitations are caused by the difficulty of commercial access so that residents can not also build connections. 
Indra added that the access problem causes residents to not have much time to do activities, hobbies and opportunities to join the community. Residents also have difficulty doing health activities because of the unavailability of facilities to support these activities. Most residential areas also do not pay attention to the environment by not providing green open space.
"Connecting is the nature of LRT City's residential products. However, this connecting context is not only talking about mobility, LRT City also takes part in connecting the lives of its residents," indra explained, Thursday (22/4/2021). Indra added his explanation that the philosophical meaning of the word 'connect' is life that is connected with a broad meaning, which is more than just an office and a home, but also speaks of opportunity, experience, love, friendship and even fortune.
Through this tagline update, LRT City wants to provide solutions based on five basic Connecting Life, namely social, career, passion, health, and environment. The Connecting Life tagline becomes relevant to the current state of public life, as LRT City is committed to taking part in establishing the five basics of Connecting Life.
"Don't want to exaggerate. But the public must remember and be aware, that until the community faces this protracted problem, the consequences will adversely affect mental and physical health. That's where LRT City comes in. As a fresh wind carrier as well as a solution giver, so that one day the entire public in general, can live in lrt city residential areas that are able to realize a better life," concluded Indra. - Iwan Supriyatna/suara.com
